Back to School

Time to pick up where you left off. A little older, a little wiser, and a whole lot cooler. Make going back better than ever, with the gear designed to help you start the school year off right. From the kicks on your feet to the backpack on your shoulders, you’ll be looking fresh and feeling ready for whatever comes your way.

This season’s creative direction is a celebration of returning to normalcy and leaving 2020 in the past. Using a schoolyard as our setting, we captured joyful, inclusive shots of first-day-back reunions. Brimming with optimism and positive energy, our images celebrate the best part of going back to school (especially in 2021): being together again. 

my role - concept development & art direction

photographer - Tory Rust

product photographer - Mike Altobello

product art direction - Nico Reilly

director of photography - Dustin Stanek