HYPNOTIZE

Our direction takes things to an altered version of the real world, telling a story of a hypnotic state where things aren't always what they seem. Shooting in-environment, capturing our images from low angles to further aid storytelling.

Images were altered in post to change small elements of the scene: The sky might appear a different color, portions of the image might appear blurred, or have a shiny, hazy effect layered atop. The results are slightly distorted, and totally hypnotic.

my role - Concepted the campaign and oversaw the production of creative in all pre and post phases.

content creator & stylist - Sofie Broeng

copy & concept creation - Christina Rossetti