PUMA STUDIO

AW22 PUMA Studio features Aditi Shah as our leading women's global ambassador. Utilizing an earth-inspired color palette and natural textures, we set a scene that speaks to the idea of grounding yourself and creating physical and spiritual bonds with the earth.We crafted a minimal, calming environment that allowed our subjects to be fully present in the moment, where they focused on each breath, stretch, and movement. Final creative combines artfully posed product focused yoga shots with long exposure images to further tell the story of movement.

my role - Concepted the campaign and oversaw the production of creative in all pre and post phases.

photographer - Justin Wilczynski

DP - Alexey Glebko

production - BaM Productions