Lone Peak 7

The legend has evolved. Our best-selling trail shoe is now equipped with a seamless, stitch-less upper that’s lightweight and durable. With streamlined construction, stay nimble and confident on any terrain. An upgraded MaxTrac™ outsole offers stickiness and grip underfoot while an Altra EGO™ midsole achieves the perfect combination of responsiveness and comfort. Let your feet move naturally through nature with Original FootShape™ Fit. This legendary trail runner is calling for some rugged trail adventures. Will you answer the call? 

my role - Concepted the campaign & oversaw the production of creative in all pre and post phases.

photographer - Ben Duke

DP - Ben Saheb

producer - Tyler Gorky

copy - Kelly Hernandez