PUMA x Kool Aid

This back to school is the first time in a while that kids will see each other in real life and not through a screen. Our creative direction for this collaboration brought us to the inside of a school cafeteria, a typically boring and routine location inside every school. We infused it with Kool-Aid and PUMA energy, taking classic elements of the cafeteria and stylizing them in bright and eye catching colors and updated PUMAxKool-Aid branding.

We dialed up the nostalgia with modern style for this direction, enabling us to connect with a younger and adult audience all at the same time. 

my role - concept development, layout design & art direction

photographer & content creator - Bruce Ha

producer - Brenna Bourie

concept development & copy - Tommy McConnell