PUMA x Peanuts

For this kids-only collab with the beloved Peanuts comic strip, we took to a sunny suburban neighborhood that felt like it was straight out of the Peanuts world. We added a couple key set pieces and captured our little neighborhood gang of kids having fun together.

my role - Concepted the campaign and oversaw the production of creative in all pre and post phases.

photographer - Allie Cottrill

copy & concept creation - Izzy Brown

dp - Thien Dam