The North Face Rainwear

We’re not the type to wait out the storm—we embrace it. 

We our audience to adapt to unpredictable weather and environments with packable, waterproof shells that invite them to seize the day.

With a focus on how our rainwear serves our consumer across various terrains and locations, we empower audiences to go outside with confidence—wherever outside is.

my role - Concepted the campaign and oversaw the production of creative in all pre and post phases.

copy - Cat Weiss

photographer - Hollie Fernando

DP - Keaton Rogers

production - Eloise Murphy

Execution