INFUSE

Less is more. Natural is beautiful. These are the defining principles of PUMA Infuse, a women’s-only collection of refined streetwear essentials. Designs are clean and minimal, made with high-quality materials and more sustainable production practices. Pieces are simple, dynamic, and comfortable – ready to infuse your life with easy, elevated style.

The creative direction for Infuse, a key story in PUMA’s She Moves Us campaign, is all about inclusivity. Creative celebrates womanhood and the multitudes that word contains.

my role - concept development & art direction

stylist & art direction - Sofie Broeng

producer - Minnie Tran

concept development & copy - Izzy Brown