RKDO

RKDO is PUMA’s original line of E-Sports apparel. This Collection was inspired specifically with fighting games in mind. The line of hoodies, sweats, and Tee’s feature one of a kind PUMA video game characters.

Location is one of the most important aspects to fighting games, each location is specific to the character and it’s always different. So, where would our PUMA character choose as their battle grounds? 

To bring this to life, we designed a location that feels right to the character: A cyberpunk inspired urban setting at night with cool neon lighting and signage. We brought in staples from every living room for our two models will be captured playing fighting games.

my role - concept development & art direction

photographer - Adam Rindy

producer - Pam Herter

concept development - Bethany Maddock